Strategic Negotiation with 3rd Parties: Succeeding in Closing More Business (60 minutes) Sales Webinar

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25 September 2025 - 8am PDT / 11am EDT / 4pm GMT / 5pm CET

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Summary:


Negotiating with 3rd parties in the hospitality industry often feels like a balancing act between meeting their demands and maintaining your property’s value. To create win-win outcomes, sales professionals must shift from an adversarial approach to a collaborative mindset. This session focuses on listening techniques, managing challenging requests, and crafting strategies that foster partnership and mutual success.

Key topics include:

  • How negotiation and objection handling work together in the sales process
  • Identifying what 3rd parties and their clients truly value to strengthen your position
  • Effective communication techniques to align 3rd party expectations with achievable solutions
  • Using “Quid Pro Quo” strategies to create mutually beneficial outcomes
  • Mastering value-based negotiation to avoid relying on discounts, comps, or giveaways

Elevate your negotiation skills to build stronger partnerships and secure sustainable business in hospitality!

RSVP online today for this 60 minute webinar! IACC members maintain free access to all of our webinars and guests are welcome to attend for $70 per person. Please RSVP online and visit the IACC Store to complete payment and finalize your registration. Discounts are available when you register more than one person – you’ll find all the details in the IACC Store.

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Master Connection AssociatesFacilitated by – MASTER CONNECTION ASSOCIATES, worldwide leader in hospitality sales training.

Having trained thousands globally, MCA combine experience and expertise with real life examples and a proven track record in helping companies and individuals become more profitable, successful and perform at unprecedented levels.