
5 Things That Made The 2019 IACC Europe Knowledge Festival One To Remember
Mark Cooper
Reading Time: 3 minutes
Following the success of the IACC Europe Knowledge Festival at Dolce by Wyndham La Hulpe Brussels earlier this month, IACC’s CEO Mark Cooper gives us five highlights that made it extra special. 1) The first ever event to commit to attain the Event Industry Council’s brand-new Sustainable Event Standard We wanted to put sustainability at the heart of the Europe…
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10 Event Planning Tools To Make Your Life Easier
Mark Cooper
Reading Time: 6 minutes
Meeting planning can be exciting, varied and incredibly rewarding. There are countless opportunities to meet new people, travel to far-flung locations and visit unique destinations. However, event planning can also be tiring, intense and pretty stressful. Conferences often involve short lead-times, tight budgets, ever-changing schedules and ever-evolving technology. So, how can planners make their lives easier? We’ve consulted industry…
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Do you design your own strategy meetings?
Mark Cooper
Reading Time: 5 minutes
A great strategy implemented through poor meetings carries a high risk – MindMeeting You wouldn’t ask your accountant to design your website. The office manager probably isn’t in charge of your cyber security either. Why, then, do we insist on designing our own strategy meetings? Especially when – as is often the case for strategy meetings – they’re so important to…
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How To Choose Event Themes That Wow
Mark Cooper
Reading Time: 6 minutes
With events often being held in unique locations, with state-of-the-art facilities and cutting-edge technology, how can you stand out from the crowd and offer something different? Could theming your next event or conference prove key to its success? Themed Events – Why the Hype? Effective event theming has many benefits and allows you to: Attract and excite delegates Create…
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Highlights from the MPI World Education Congress (WEC) 2019
Mark Cooper
Reading Time: 4 minutes
After a fantastic three days at the Meeting Professionals International (MPI) World Education Congress in Toronto June 15-17, 2019 in which IACC presented a live interactive showcase of the Meeting Room of the Future, IACC CEO Mark Cooper gives us an overview of what happened at the event and the highlights from each day. Get your free copy of…
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Essential elements for measuring the meeting experience
Mark Cooper
Reading Time: 9 minutes
In the world of meetings and event management, the idea of creating memorable “experiences” is becoming an ever more important element. In fact, in a recent survey for the 2019 Meeting Room of the Future Report, IACC found that 57% (up from 56% last year) of venue operators said an important part of their role is to provide “experience…
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Creating an Experience: Ten Inspired Ideas That Wow Meeting Attendees
Mark Cooper
Reading Time: 6 minutes
In the era of virtual offices, online companies and remote work teams, hosting meetings or conferences that allow audience members to connect and interact in meaningful ways is more important than ever. That may be one reason that today’s event planners are focusing more and more on creating experiences rather than just organising meetings. In fact, 75% of meeting…
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How To Map Out The Customer Event Journey
Mark Cooper
Reading Time: 3 minutes
One of the challenges the meetings and events industry is experiencing right now is how to elevate an event from a logistical plan to a strategic plan. In other words, the journey from simply organising a meeting or event to designing a transformational experience. Putting the focus on the client and positioning them at the centre of the decision-making…
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7 Simple Ways To Make Your Events More Sustainable
Mark Cooper
Reading Time: 6 minutes
As the effects of climate change and environmental degradation continue to dominate headlines worldwide, the need for sustainable and eco-friendly events has never been greater. Meeting planners must clearly demonstrate their commitment to implementing environmentally friendly (also known as “eco-friendly” and “green”) initiatives to help improve their events’ sustainability. What is Sustainability? Sustainability is the process of making changes…
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Americas Connect 2019 – Event Highlights
Mark Cooper
Reading Time: 5 minutes
After another epic Americas Connect, our CEO Mark Cooper gives us a rundown of what happened at the event and the highlights from each day. Day 1 – Learning and Networking IACC’s 38th annual Americas Connect conference kicked off today at Vantage Venues, Toronto, and I was delighted to welcome more than 200 attendees from our global chapters. Proceedings…
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