
Eat, Drink and Succeed. Seven tips to make your meetings more engaging
Mark Cooper
Reading Time: 7 minutes
As the White House Director of Events during the Clinton Administration, IACC keynote speaker Laura Schwartz created events that represented a nation and inspired the world. Today, as a professional speaker, respected television commentator and author of Eat, Drink & Succeed, Laura shares the secrets to building powerful, effective connections within companies, communities and events. Having created more than…
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Food for Thought: Trends in Menu Design
Mark Cooper
Reading Time: 7 minutes
Today more than ever, meeting and conference guests have sophisticated tastes. They’ve become accustomed to experiencing a variety of ethnic cuisines and trying unique new culinary creations. It’s also likely that a large number of attendees are health- or eco- conscious, and many have dietary restrictions such as dairy or gluten sensitivities. Choosing a menu that will please an…
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Five Things Leading Venues Have in Common
Mark Cooper
Reading Time: 7 minutes
Beautiful facilities, exceptional food and superior service probably come to mind when you think about what makes a great conference or meeting venue. These may seem like obvious considerations on a list of elements that leading venues have in common. Yet, there are other pragmatic concerns that determine which venues are the most successful and perhaps the most profitable.…
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Food and Wellness Trends That Are Shaping Today’s Meeting Menus
Mark Cooper
Reading Time: 4 minutes
It’s no surprise that health and wellness issues are becoming increasingly important for conference and meeting delegates. In addition to an overall movement toward healthier food choices, many regions are seeing an increased demand for organic and locally sourced foods, food requests brought on by allergies and vegetarian preferences, as well as a growing multi-national – and urban –…
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Why Speed Matters: Is Your Meeting Venue’s Internet Service Adequate?
Mark Cooper
Reading Time: 6 minutes
If your property is still making due with internet service that hasn’t been upgraded within the last several years, you could be heading for trouble. As you’ve undoubtedly noticed, meetings require more and more bandwidth, and the demand for broadband will only continue to increase. Delegates today come to meetings with not just one, but often two or three…
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Why Empathy is Essential for Conference Venue Success in the Digital Era
Mark Cooper
Reading Time: 4 minutes
Some people may think that empathy in business is extraneous. That it’s irrelevant in a cutthroat world where only the most cold-hearted tycoons thrive. Many even mistakenly believe that empathy means being “soft” or unable to make hard business decisions. Yet, in reality, empathy is a business skill that is absolutely critical to IACC venue operator’s success. Empathy enables…
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Meeting Planners Tell Us: How Can Your Venue Make the Cut?
Mark Cooper
Reading Time: 7 minutes
Our recent survey of more than 180 meeting planners from around the world for the IACC Meeting Room of the Future report delivered many interesting insights. We heard from people who are new to event planning as well as long-timers, and many provided candid comments. Some of their remarks were anticipated, but some certainly surprised us. So what do…
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Global Innovations in Conferences: Planting the Seeds of Creativity
Mark Cooper
Reading Time: 6 minutes
When it comes to creativity and innovation, it’s hard to say what is most likely to stimulate new ideas. Is it the setting, the food, the weather, or the wall colors? But one thing that can be certain, a relaxed atmosphere fueled by open sharing and a sense of fun is the key to sparking the imagination. That…
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The DNA of Meetings Industry Disruptors and Why We Need Them
Mark Cooper
Reading Time: 6 minutes
Hospitality and entrepreneurialism and are two words that don’t sit together in the same sentence too often. After all, being hospitable is about your personal approach to others and how you make them feel. Good hospitality has existed for centuries on these values right? I raise the question of whether corporate meetings and conferences would receive the same level…
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Survey reveals delegates hunger for dietary respect
Mark Cooper
Reading Time: 3 minutes
The Spring 2017 edition of the IACC industry research white paper ‘Meeting Room of the Future’ shines an interesting light on a growing trend in food and beverage provisions at conferences, meetings and events. The trend is centred on the increasing realisation by meeting planners that the food and beverage offering has a direct link with attendee satisfaction. Delegates expect…
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